Over the past 20 years, Ross had been on the forefront of media innovation and transformation and is a Managing Partner of the firm. In 2004, he was tapped by News Corporation Chairman Rupert Murdoch to devise the digital strategy for the company. In executing that plan, he helped transform the company to become the global leader amongst its peers in the digital media space through dynamic investments and strategic management, including the acquisitions of Myspace and IGN.com, which helped vault the company to create a digital powerhouse. He also oversaw the acquisitions of Askmen.com, Scout.com, Newroo, KSolo, amongst others.
As President of Fox Interactive Media, Ross managed all day-to-day operations for the company from its inception until December 2006. Under his leadership, the FOX Network of sites became one of the largest on the Internet with record setting growth with more than 140 million monthly users. He also oversaw a partnership with Google, which will yield the company nearly $1 billion in advertising from the search and monetization leader.
Previously, Ross served as Senior Vice President and General Manager of Fox Sports Interactive Media. In this role, he oversaw the online, wireless and broadband presence for Fox Sports. Earlier in his career, Ross held senior management positions with AltaVista Network, an early pioneer and leader in search, CBS Sportsline, where he oversaw all content and development for the top rated sports site and pay cable giant HBO. He also spent time in advertising at Saatchi and Saatchi and in sports management and marketing with ProServ and Lapin and Rose Communications.